Heterogeneous consumers, search and retail formats
نویسندگان
چکیده
منابع مشابه
Heterogeneous consumers, search and retail formats
This paper proposes a model featuring the heterogeneity of consumer preferences and analyzes the multiple equilibrium of retail formats by building a map of the relationships between consumer heterogeneity and retail formats. The key questions analyzed in this paper are how the retailer adjusts its combination of marketing elements through repositioning and how innovation in retail formats is i...
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ژورنال
عنوان ژورنال: Frontiers of Business Research in China
سال: 2017
ISSN: 1673-7326,1673-7431
DOI: 10.1186/s11782-017-0017-3